Privacy Policy


1. Introduction:

At GoWild Outdoors Ltd (“us” or “we” or “our”), we understand that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the personal data of everyone who visits our website and will only collect and use personal data in the ways that are described below, and in a manner that is consistent with our obligations and your rights under the relevant data protection legislation.

This policy sets the basis on which we, GoWild Outdoors Ltd, company number 11187613 with registered address of Suite B Front Block Salts Mill, Victoria Road, Saltaire, Bradford, England, BD18 3LA, United Kingdom and email address of will process any personal data we collect from you, or which you provide to us, in the course of using our website

Our website may contain links to other third party sites. Please note that we have no ownership or control over these third parties and therefore do not control how these third parties collect, process or store your personal data. For this reason, we advise you to check the Privacy Policies of any such website before providing any data to them. For the avoidance of doubt, this Privacy Policy applies solely to our website and the information we collect about you.

For the purposes of the Data Protection Act 2018 (“DPA’18”) we are the data controller.


2. Your information:

When you use our site, there are a number of ways in which you provide information and other data to us. By using this site, you consent to us processing and collecting this data, on the terms and for the reasons which are explained below.

The personal data of users of this site is processed under the General Data Protection Regulation (“GDPR”) and DPA’18 on the lawful bases of legitimate business interest. The legitimate interests pursued by us are to be able to provide a service to all of our website users and broader customers.

The provision of personal data is necessary to facilitate the provision of our services.


3. Information we may collect about you:

During the process of using our site, we may collect the following information about you:

Your first name, last name, email address, phone number or any other information you provide whilst filling in any of our forms on our site.
Your IP address.
Your Internet Service Provider (“ISP”).
Any referring or exit pages taking you to and from our site.
Your web browser type and version.
Date/time stamp.
Click stream data.
Any browser plug-ins.
Your operating system.


4. How your personal data is used:

Our purposes for collecting your data are:

To provide you with information or services you have requested via our website.
To inform you of news and offers regarding our services.
To personalise and tailor your experience on our website.
To respond to your enquiries.
To send you marketing and promotional emails from time to time if you have signed up receive them
To diagnose and fix technology problems.
To control unauthorised use or abuse of our site.
To administer the site including for data analysis, testing, traffic monitoring, research, statistical and survey purposes.
If you do not wish to be contacted for marketing and promotional purposes please tick the relevant box on which you submit your data or unsubscribe using the unsubscribe function in the footer of the email. You can also unsubscribe at any time by sending an email to

5. How your data may be disclosed:

In order to provide services to you, some of your personally identifiable information may be transferred to third parties, parent companies, affiliates, subsidiaries and service providers, some of which may process and/or store your personally identifiable information outside of the European Economic Area (“EEA”). However, in such instance all reasonable steps will be taken to ensure that your personal data is treated securely and, where possible, in line with this Privacy Policy. Any transfers of personal data that take place outside of the EEA will be covered by appropriate safeguards, for example Standard Contractual Clauses (“SCCs”).

Third parties in which your personally identifiable information may be disclosed to include, but are not limited to:

Google –
MailChimp –
Facebook –
Instagram –
YouTube –
Twitter –
LinkedIn –

In order to learn how each of these third parties process your personal data please follow the relevant links above.


6. Data storage:

We take your privacy very seriously and will take all reasonable steps to protect your personal data, but please be aware that any data which you send to our site is sent at your own risk. No method of transmission over the interest or method of storage are 100% secure. Whilst we strive to use commercially acceptable means such as firewalls, password protected databases and encryption to protect your personal data against unauthorised use, disclosure or modification, it cannot be guaranteed that your data is absolutely secure.

We hold your personal data in a combination of hard copy and electronic files for the period necessary to support our site, comply with our legal obligations, resolve disputes, or otherwise fulfil the purposes outlined in this Privacy Policy.

Third party service providers may be used who may store or have access to your data.

In line with our internal procedures, and applicable laws and regulations, we operate a data retention period of 10 years from the date of last interaction.

After this period have passed, all personal data relating to the user will be reviewed and securely deleted/destroyed.

Please note that we may also keep a backup of your data on our backup server. This is used solely for operational purposes. Personal data stored on this backup server is stored and deleted in line with this Privacy Policy. However, please note that GoWild Outdoors Ltd does not always remove or delete all of your personal information from this backup server for a number of reasons including due to technical and system constraints, and contractual or legal requirements.

We kindly ask that you only provide us with personal data that you are comfortable with us processing and storing on our systems. It is asked that you do not provide, or disclose to us, any sensitive personally identifiable information, otherwise known as special category data. This includes information relating to racial or ethnic origin, religion or other beliefs, health, criminal background or trade union membership. If contrary to this request you provide us with such information, in doing so you consent to the collection and handling of such information in accordance with this Privacy Policy.


7. Processing of personal data of those below 13 years of age:

This site is not intended for use by anyone below the age of 13 years nor do we knowingly collect or solicit personally identifiable information from anyone under the age of 13. If you are under the age of 13, you may not attempt to use this site or send any information about yourself to GoWild Outdoors Ltd via this site or any other means.

In the event that we discover that we have unknowingly and unintentionally collected the personal data of a data subject under the age of 13, all information will be deleted/destroyed promptly. If you are a parent or legal guardian or a child under the age of 13 and believe that we hold any information from or about such child, please send us an email to


8. Data subject’s rights:

As a data subject, you have the following rights under GDPR and DPA’18:

The right of access

You have the right under DPA’18 to access the information we hold about you. If you wish to exercise this right, please send your request to

The right to be forgotten

You have the right under DPA’18 to have all of the information that we hold about you deleted in line with our statutory and legal responsibilities. If you wish to exercise this right, please send your request to

Right to rectification

You have the right under DPA’18 to obtain the rectification of any inaccurate personal data that we store about you. If you wish to exercise this right, please send your request to

The right to data portability

Under limited circumstances, you may have right under DPA’18 to request a copy of all the information we hold about you in a portable form. If you wish to exercise this right, please send your request to

The right to restriction of processing

Under limited circumstances, you may have the right under DPA’18 to obtain the restriction of processing of your personal data. If you wish to exercise this right, please send your request to


9. Enforcement:

We regularly review our compliance with relevant data protection law and this Privacy Policy.

We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the collection, processing, storage, or transmission of personally identifiable information that cannot be resolved between us and the individual.


10. Notices and provisions:

We may change this Policy from time to time. Any changes will be immediately posted on our website and you will be deemed to have accepted the terms of this Policy upon your first use of the site following the changes.


11. Contact us:

If you have any questions or want to get in contact with us regarding this Privacy Policy or our website in general, please feel free to email us at

Should you not be satisfied with the process, conduct or response to a request you have made, or should you not be satisfied with our data protection practices in general, you have the right to complain directly to us or to the Information Commissioners Office (“ICO”) using the mailing address below:

Information Commissioner’s Office.
Wycliffe House